Deformatting:
- One to one communication/DM marketing
- Direct link with fans
- Special attention, spectators feel like VIPs
- Personalise an emotional moment
Impact:
- Wrap the spectator in his own club colours, like an embrace
- Leave an indelible trace of a unique moment in people's minds
Collectability:
- Shortest way to fan's hearts (onglet collectability)
- Keep the memory alive
- Souvenir that can be passed on to relations, friends, friends + relations...
...
